Canada is a world-leading tourism destination. From the mountains and lakes of the Rockies to our vibrant cities, our country has something for everyone. Our national brand, natural wonders, dynamic and safe cities and welcoming multicultural society all point to a robust outlook for the sector.
However, the industry has not been immune to the broader economic challenges. While domestic travel is rebounding, it has not yet returned to pre-pandemic levels. And, with interest rates rising and a global slowdown, Canada’s tourism industry may struggle to regain its footing moving forward.
In fact, a new report from Toronto-Dominion Bank suggests that tourism spending by Canadians is unlikely to surpass pre-pandemic levels until 2025. As the sector works to re-establish its social license, it is essential that it ensures that the experiences on offer are authentic and value-driven. This is why the Government of Canada is launching a major initiative to strengthen the tourism-nature relationship. From improving trails through Parks Canada to supporting community infrastructure, the federal investment will help build a stronger link between visitors and the natural environment.
The vast majority of Canada’s populated areas are within easy Canada Rail Vacations driving distance of the U.S. border – the quickest routes from East to West all carve through southern Ontario and Manitoba, crossing into the United States at some point along the way. In addition, many of the best destinations are within reach of a day’s drive from major urban centres, whether it be the iconic mountaintop views in the Rockies, the glaciers and lakes of British Columbia or the beaches of Atlantic Canada.
These factors make cross Canada tourism a critical part of the industry’s overall picture. But, the ability to easily access these areas and enjoy a true cross-Canada experience is also dependent on an accessible and reliable supply chain. As such, the development of Canada’s tourism infrastructure must be a key element of any national policy.
The country’s extensive network of airports, roads and railways provide a unique opportunity to create an integrated travel and trade system that promotes the growth of the sector. It is essential that this network be modernized to meet the challenges of our changing climate and to support the continued success of tourism in Canada.
A skilled and diverse workforce is a fundamental element of any successful industry, and this is no more true for the tourism sector. It is essential that Canada’s labour market strategies continue to promote opportunities for youth, women, Indigenous peoples and new Canadians in this important sector. This will foster inclusive growth, and help to ensure that the sector can continue to grow and serve travellers from across the globe.